Took ownership of brand identity, driving the evolution of the company's aesthetic while maintaining consistency with established branding

Advanced the design of satellite renderings, enhancing the company's brand through visually striking and dynamic imagery

Designed a variety of print and digital assets, including single-page ads, magazine spreads, posters, 20-foot banners, tradeshow booths, and social media ads

Initiated and currently leading a website redesign, beginning with the careers page to provide more information for potential employees and increase qualified applicant rates

Created graphics to enhance visual communication and maintain brand presence in multiple slide decks for internal and external use

Designed and implemented "digital menu" templates across multiple locations, collaborating with IT to host and update content via a web server

Work closely with the Creative Director to develop and create brand identity systems and digital experiences for startups and established businesses

Assist and direct commercial photo shoots through pre-production, production, and post-production

Strategically develop user journeys and design user interfaces (UI/UX) in collaboration with the technical team to ensure easy handoff from design to development

Create high-fidelity web prototypes in Figma while collaborating with the development team for easy handoff

Design layouts for social media posts that feature recent work completed and highlight services offered by Commence

Perform ongoing production work for large clients

Design slide decks following existing brand guidelines

Create design assets and develop social media content plans that are consistent with the PathMatch brand and align with marketing strategies

Assist in creating, implementing, and managing creative direction and strategy across various social media channels

Build consistent, engaging content on all social media channels, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns

Update CMS in Webflow

Managed social media accounts for CU Climbing Team

Coordinated gym photoshoot which was published in the Wall Street Journal

Designed team apparel, graphics, and marketing material

Designed print and digital advertising for speakers, contests, and other campus events in the school of Engineering at CU Boulder

Created and updated website content through internal CMS

Led a team of 6 routesetters, coordinating schedules and ensuring that all routes were set consistently

Increased overall gym quality and routesetting efficiency by introducing new practices and offering better constructive criticism

Planned an annual bouldering competition for 3 years. Responsibilities include: routesetting, competition logistics, sponsorships, and scheduling