Fitlab
Summer 2021
Brand Identity
A strong and bold identity system developed for a fitness gym dedicated to their community, bringing an inclusive atmosphere to the Northern California area.
Work performed on behalf of Commence Studio.
The monogram brand mark symbolizes a swiftness of motion while bringing recognition to the brand’s namesake.
Fitlab prides itself on fitness expertise and a welcoming, inclusive service provided by the gym and trainers. Taglines and imagery where developed in collaboration with owner, Valerie, to represent these values.
Michael Montella © 2022