Taco Therapy
Spring 2022
Brand Identity | Web Design
A fun and welcoming brand identity for the newest food truck in San Diego, CA.
Two brothers, Ali and Mo Sadighan, are opening up a food truck in Southern California serving specialty Tacos Al Pastor and seafood tacos with house made salsas. Their name, Taco Therapy, is centered around the health and well-being that you get from eating delicious tacos which was a big part of the identity that they wanted to play into.
"Funny, almost cheesy" was the goal for the feel of the entire brand. A hand-drawn red cross and wordmark play up the medical theme while remaining fun and inviting. Pair this with a vintage-inspired taco doctor illustration and blamo you got something fun.
Michael Montella © 2022