While working with Commence Studio, I contributed to the full rebrand and digital transformation of Pure Ground Ingredients—a U.S.-based B2B ingredient manufacturer. The goal: modernize their identity and create a seamless, scalable online experience for wholesale buyers.

I collaborated with the creative director on initial brand concepts, then expanded the visual system across packaging, marketing graphics, and imagery. I also designed and prototyped the new website in Figma, laying the foundation for a fully custom Shopify Plus build with a streamlined wholesale ordering interface.

The result is a cohesive, modern brand experience—both online and in the physical space—that reflects the company’s quality-driven ethos and positions them for long-term growth in the B2B marketplace.

View the website prototype here.

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